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Shot lists are usually a part of the corporate brief you will get depending on the type of event you covering and an essential part of your understanding especially when starting out as a professional event photographer.
Even if the client does not include one, every photographer with some level of experience will bring the right skills for shooting every business event successfully and will generally supply the client with a wide range of shots including of course all speakers, networking, audience, signage, venue and general interaction as well as any ‘formal’ shots of the high level business leaders in attendance. Being observant and ‘close to the action’ will lead to you capturing these moments whether you have a brief or not – think of it as your job to get the shots the clients don’t know they need.
Sponsors are generally a big part of any corporate or business event so make it a point of capturing their input, signage and important personel in attendance.
The same goes for the organising team, staff and key people who are your clients for the event. Even though they are often very busy make a point of capturing them formally and informally going about their duties.
So in a nutshell make it a rule of thumb to capture: